Background

Tourism enterprises worldwide have long pursued diverse strategies to attract customers and maintain retention. Among these, reward programs have played a particularly pivotal role, incentivizing loyalty and repeat visits through customer benefits. However, due to their largely offline nature, these programs often fail to operate efficiently.

Vacas operates as a subsidiary of Zoy Group, leveraging one of the most established tourism technology infrastructures in Las Vegas. Las Vegas represents one of the world's largest entertainment markets, welcoming approximately 40.8 million visitors annually, with 154,662 hotel rooms and annual tourism spending exceeding $51.5 billion. The city hosts over 22,000 to 24,000 events annually, spanning major conventions, professional sports (NFL Raiders, NBA, MLB Athletics, Golden Knights Hockey, MLS), entertainment shows, gaming tournaments, and international conferences.

Zoy Group's Established Market Position

ZoyTrip.com has operated for 15 years as a leading travel technology platform in Las Vegas, maintaining an inventory of over 2 million hotel rooms and serving as an officially licensed partner with major Las Vegas hospitality groups. This established relationship provides Vacas with immediate access to Las Vegas's premier accommodation and entertainment infrastructure.

ShowVegas.com operates direct platform connections with Las Vegas show ticket systems, providing seamless access to the city's world-renowned entertainment venues and performances.

GEL Aviation (Global Empty Leg) represents Zoy Group's expansion into luxury aviation, operating a worldwide private jet booking platform that specializes in empty leg bookings for high-end commercial passengers, connecting Las Vegas to global destinations.

ZoyGame operates as Zoy Group's social casino application, providing an established gaming platform that will integrate VRT as a primary payment method.

Through these established platforms, Zoy Group has built relationships across Las Vegas's tourism ecosystem, positioning Vacas as a natural evolution toward cryptocurrency adoption in the hospitality and entertainment industry.

Yet, of the $1.2 billion in reward points issued annually across the tourism industry, approximately $360 million expires unused—a clear indicator of inefficiency in current loyalty models. This challenge is particularly acute in offline-centered tourism markets, where points have limited utility, often expiring once customers return home.

The Cryptocurrency Adoption Imperative

Las Vegas businesses are increasingly recognizing the need to adopt cryptocurrency as a payment method across their platforms. This adoption extends beyond traditional hotel and show bookings to encompass:

• Sports and Entertainment: Professional venues including NFL Raiders stadium, NBA arenas, MLB Athletics facilities, Golden Knights hockey, and MLS soccer

• Gaming and Casinos: Integration across casino floors and gaming platforms

• Conventions and Events: Over 22,000-24,000 annual events requiring streamlined payment solutions

• Aviation Partnerships: Private jet services and commercial airline integrations

• Sports Betting: Licensed sportsbook operations throughout the city

• Retail and Dining: Comprehensive merchant adoption across the Strip and downtown areas

Vacas holds a significant competitive advantage through ZoyTrip's established 15-year presence in Las Vegas. This positioning provides the foundation for rapid expansion as businesses seek proven, user-friendly cryptocurrency payment solutions. The established trust and operational relationships that ZoyTrip maintains across the Las Vegas community position Vacas as the natural choice for widespread cryptocurrency adoption.